B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- visitor loss rate for ecommerce web pages (2025)
Web pages taking more than 3 seconds to load can lose up to 40% of visitors.
- Source states 'up to 40%' rather than an exact 40%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
makemywebsite.com.au
Primary
Tier C
https://www.makemywebsite.com.au/blog/shopify-seo-quick-tips-to-boost-your-stores-rankings/ ↗
Source Article
Shopify SEO: Quick Tips to Boost Your Store's Rankings
Shopify is a leading e-commerce platform that powers over 4.89 million websites worldwide. This popularity can be credited to its user-friendly interface, comprehensive ecosystem (host, build, market and analyse), scalable nature, mobile responsiveness and a lot more. While this huge number reflects…
Original Research
makemywebsite.com.au
· Original study ↗
Methodology
Cited as 'recent stats' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce web pages: 40% visitor loss rate. Source: makemywebsite.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-3s-visitor-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-3s-visitor-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- visitor loss rate for ecommerce web pages<br><small>Source: makemywebsite.com.au (2025) · <a href="https://lighthousedata.io/data/page-load-3s-visitor-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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