B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- visitor loss rate for non-mobile-compatible websites (2018)

2018

A study shows that websites can lose 40% of their visitors if they are not mobile compatible.

  • Attributed to an unnamed 'new study'
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2018
Entity
non-mobile-compatible websites
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
How and Where to Start Optimizing to Increase Your Conversion
How and Where to Start Optimizing to Increase Your Conversion Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the us…

Cited as 'a new study' without named source; secondary citation

Methodology documented
Industrymarketing
Plain Text
non-mobile-compatible websites: 40% visitor loss rate. Source: (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-incompatibility-visitor-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-incompatibility-visitor-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- visitor loss rate for non-mobile-compatible websites<br><small>Source:  (2018) · <a href="https://lighthousedata.io/data/mobile-incompatibility-visitor-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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