B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$18
$18 -- cpm for OYO (2025)
OYO Skincare achieved a CPM of around $18 for a top-performing founder-story UGC video ad creative.
- Approximate value ('around $18')
- Specific to a single top-performing video ad creative
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$18
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OYO
Primary
Tier B
https://www.niceads.uk/p/breaking-top-3-ads-week ↗
Source Article
Breaking down my top 3 ads this week
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Welcome back to Nice Ads - The best ad creative newsletter in the world (In my opinion)
This week, I’ve got a few ad creatives to show you, including one that uses a format I’ve never seen before. So let’s get started.
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Original Research
OYO
· Original study ↗
Methodology
Founder-reported ad creative performance cited in Nice Ads newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OYO: $18 cpm. Source: OYO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oyo-cpm-18usd
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<blockquote cite="https://lighthousedata.io/data/oyo-cpm-18usd" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$18</strong> -- cpm for OYO<br><small>Source: OYO (2025) · <a href="https://lighthousedata.io/data/oyo-cpm-18usd" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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