B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
96%
96% -- weekly population reach for OUTFRONT (Branson-Springfield, MO) (2023)
OUTFRONT reaches 96% of people each week in the Branson-Springfield market.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smartSCOUT
Primary
Tier B
https://qa.outfront.dev/markets/branson-springfield ↗
Source Article
Billboards & OOH Ads in Branson & Springfield, MO
Branson-
Springfield
BILLBOARDS & OOH ADS
Branson, MO attracts nearly 10 million tourists annually for reasons ranging from scenic natural beauty to the star-studded theaters along Highway 76. Branson offers family-oriented entertainment such as the Hollywood Wax Museum, the National Tiger Sanctuary…
Original Research
smartSCOUT
· Original study ↗
Methodology
smartSCOUT™ location-based audience measurement, 2023; share of people in the Branson-Springfield market reached each week by OUTFRONT OOH advertising.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OUTFRONT (Branson-Springfield, MO): 96% weekly population reach. Source: smartSCOUT (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outfront-branson-weekly-reach-96
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outfront-branson-weekly-reach-96" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- weekly population reach for OUTFRONT (Branson-Springfield, MO)<br><small>Source: smartSCOUT (2023) · <a href="https://lighthousedata.io/data/outfront-branson-weekly-reach-96" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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