B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- revenue growth rate for Outer (Google Shopping campaigns) (2026)
Outer achieved a 47% YoY revenue growth from restructuring its Google Shopping campaigns for category targeting.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adquadrant
Primary
Tier C
https://www.adquadrant.com/case-studies/outer-220-growth-in-36-months ↗
Source Article
Outer
Original Research
Adquadrant
· Original study ↗
Methodology
Agency case study reporting YoY growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outer (Google Shopping campaigns): 47% revenue growth rate. Source: Adquadrant (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outer-shopping-revenue-growth
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<blockquote cite="https://lighthousedata.io/data/outer-shopping-revenue-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- revenue growth rate for Outer (Google Shopping campaigns)<br><small>Source: Adquadrant (2026) · <a href="https://lighthousedata.io/data/outer-shopping-revenue-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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