B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.7%
20.7% -- revenue growth rate for US out of home advertising industry (2022)
US OOH advertising revenue increased by 20.7% in 2022 compared to the previous year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
82
Source
Out of Home Advertising Association of America
Primary
Tier A
https://oaaa.org/news/leading-out-of-home-trade-group-oaaa-appoints-ad-industry-champion-julie-thomp… ↗
Source Article
Australian online ad spend continues to surge - Mediaweek
Australian online advertising has recorded another solid quarter, reaching $1,731m for the quarter ending March 2016, a 33.5% year on year increase. The data, which comes from the latest IAB/PwC Online Advertising Expenditure Report, also shows that mobile advertising is now fast approaching 50% of …
Original Research
Out of Home Advertising Association of America
· Original study ↗
Methodology
Official industry statistics from OAAA
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US out of home advertising industry: 20.7% revenue growth rate. Source: Out of Home Advertising Association of America (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-advertising-revenue-growth-rate-2022
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<blockquote cite="https://lighthousedata.io/data/ooh-advertising-revenue-growth-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.7%</strong> -- revenue growth rate for US out of home advertising industry<br><small>Source: Out of Home Advertising Association of America (2022) · <a href="https://lighthousedata.io/data/ooh-advertising-revenue-growth-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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