B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- share of site visitors for online travel agencies (2022)
Online travel agencies (OTAs) account for over 30% of all site visitors according to Expedia data.
- Source states 'over 30%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier B
https://roomraccoon.co.za/blog/how-to-use-the-billboard-effect-to-increase-hotel-direct-bookings/ ↗
Source Article
- Platform
Revenue
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Operations
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Original Research
Expedia
· Original study ↗
Methodology
Expedia data cited in RoomRaccoon blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online travel agencies: 30% share of site visitors. Source: Expedia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-site-visitor-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-site-visitor-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of site visitors for online travel agencies<br><small>Source: Expedia (2022) · <a href="https://lighthousedata.io/data/ota-site-visitor-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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