B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of site visitors for Brand-influenced traffic (know us plus email) to retail e-commerce websites (Q1 2012)
Brand-influenced traffic (direct URL, brand searches, and email) accounted for 59% of all traffic to retail e-commerce websites in Q1 2012.
- Limited to 25 niche brands running on Magento with online sales £100k-£10m
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Sample Size
25
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
screenpages.com
Primary
Tier A
http://www.screenpages.com/ecommerce-news/e-commerce-benchmarks-q1-2012 ↗
Source Article
E
Original Research
screenpages.com
· Original study ↗
Methodology
Google Analytics data from 25 e-tail websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand-influenced traffic (know us plus email) to retail e-commerce websites: 59% share of site visitors. Source: screenpages.com (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-influenced-traffic-share-q1-2012
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<blockquote cite="https://lighthousedata.io/data/brand-influenced-traffic-share-q1-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of site visitors for Brand-influenced traffic (know us plus email) to retail e-commerce websites<br><small>Source: screenpages.com (Q1 2012) · <a href="https://lighthousedata.io/data/brand-influenced-traffic-share-q1-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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