B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- market share for OTAs (2026)
Online travel agencies (OTAs) account for 55% of the global hotel booking market share.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prostay
Primary
Tier C
https://www.zentrumhub.com/blog/what-is-a-hotel-booking-engine-complete-guide-for-otas-2026/ ↗
Source Article
What Is a Hotel Booking Engine? Complete Guide for OTAs 2026
Table of Contents
How it works, must-have features, B2B vs B2C differences, and how OTAs choose the right platform
TL;DR
- ✓ A hotel booking engine connects your OTA to real-time hotel inventory — enabling search, pricing, availability and booking in one flow.
- ✓ The global hotel booking engine mar…
Original Research
Prostay
· Original study ↗
Methodology
Attributed to Prostay, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTAs: 55% market share. Source: Prostay (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-hotel-booking-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-hotel-booking-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- market share for OTAs<br><small>Source: Prostay (2026) · <a href="https://lighthousedata.io/data/ota-hotel-booking-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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