B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- cart abandonment rate for OTA platforms (2026)
An average of 81% of bookings on online travel agency (OTA) platforms are abandoned before payment completion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Condor Ferries
Primary
Tier C
https://www.zealconnect.com/blogs/role-of-online-booking-engine-travel-industry/ ↗
Source Article
The Role of an Online Booking Engine in the Travel Industry
TLD;R
- An online booking engine plays the role of connecting a travel agency’s sales channels to live supplier inventory, automating every step from search to confirmation and back-office settlement.
- This guide is written for travel agencies about leisure retail, OTA, corporate TMC, and DMC who w…
Original Research
Condor Ferries
· Original study ↗
Methodology
Cited to Condor Ferries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTA platforms: 81% cart abandonment rate. Source: Condor Ferries (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-cart-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- cart abandonment rate for OTA platforms<br><small>Source: Condor Ferries (2026) · <a href="https://lighthousedata.io/data/ota-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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