B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- ota booking share for hotel bookings via OTAs (2025)
Hotel bookings via OTAs trended down from 39% to 34%.
- Specific baseline and comparison years/timeframes are not detailed in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Olive (tryolive.com)
Primary
Tier B
https://www.tryolive.com/the-evolution-of-hotel-direct-booking ↗
Source Article
The Evolution of Hotel Direct Booking
the evolution of hotel direct booking
The Current State of Hotel Bookings
The hotel booking landscape is fraught with challenges that impact both hoteliers and guests. Industry benchmarks reveal a startling statistic: independent hotel website conversions typically range between 0.5-1%. For perspect…
Original Research
Olive (tryolive.com)
· Original study ↗
Methodology
Declined from 39% over the period referenced
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel bookings via OTAs: 34% ota booking share. Source: Olive (tryolive.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-booking-share-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-booking-share-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- ota booking share for hotel bookings via OTAs<br><small>Source: Olive (tryolive.com) (2025) · <a href="https://lighthousedata.io/data/ota-booking-share-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.