B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- ota booking share for global hotel bookings (2024)
Over 40% of all global hotel bookings go through OTAs and digital travel channels.
- Source states 40%+
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Phocuswire
Primary
Tier C
https://www.zentrumhub.com/blog/expedia-rapid-hotel-api-integration/ ↗
Source Article
We Integrated Expedia Hotel API So You Don't Have To — Here's Everything OTAs Need to Know
Table of Contents
700,000+ hotels. Two payment models. One API that powers a significant share of global online hotel bookings — and ZentrumHub already has it live. This is your complete guide to Expedia Rapid API integration in 2026.
TL;DR — Key Takeaways
- ✓ Expedia Rapid API (formerly EAN) is Exp…
Original Research
Phocuswire
· Original study ↗
Methodology
Cited from Phocuswire, 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global hotel bookings: 40% ota booking share. Source: Phocuswire (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-share-global-hotel-bookings
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<blockquote cite="https://lighthousedata.io/data/ota-share-global-hotel-bookings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ota booking share for global hotel bookings<br><small>Source: Phocuswire (2024) · <a href="https://lighthousedata.io/data/ota-share-global-hotel-bookings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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