B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- content marketing adoption rate for organizations worldwide (2021)
According to Statista, 91% of organizations worldwide use content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://ipullrank.com/ultimate-guide-to-content-strategy-for-ecommerce ↗
Source Article
Ultimate Guide to Content Strategy for Ecommerce - iPullRank
In 2020, consumers spent $861.02 billion online in the U.S.
That’s a 44% jump compared to 2019. It’s also the largest increase in over twenty years.
According to Digital Commerce 360, ecommerce now accounts for 21.3% of all retail sales, up from 14.3% in 2018. The competition among brands will be fi…
Original Research
Statista
· Original study ↗
Methodology
Statista content marketing survey, as cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 91% | |
| 2024 | 90% | -1.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations worldwide: 91% content marketing adoption rate. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organizations-using-content-marketing
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<blockquote cite="https://lighthousedata.io/data/organizations-using-content-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- content marketing adoption rate for organizations worldwide<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/organizations-using-content-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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