B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- content marketing adoption rate for B2B organisations (2023)
89% of B2B organisations use content marketing.
- Undated statistic in source text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wellnesscreatives.com
Primary
Tier C
https://www.wellnesscreatives.com/ ↗
Source Article
Health & Fitness Business Resources
Content Marketing
The Complete Guide To Fitness Content Marketing
Are you using fitness content marketing in your business? It’s now firmly established as an essential element of marketing for health and wellness companies. In fact, 89% of B2B, and 86% of B2C organisations use it Read more…
Original Research
wellnesscreatives.com
· Original study ↗
Methodology
Undated statistic from fitness-industry marketing blog; figures align with Content Marketing Institute/MarketingProfs annual content marketing research. Vintage set from web-archive crawl date (Apr 19, 2023).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organisations: 89% content marketing adoption rate. Source: wellnesscreatives.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-adoption-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- content marketing adoption rate for B2B organisations<br><small>Source: wellnesscreatives.com (2023) · <a href="https://lighthousedata.io/data/b2b-content-marketing-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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