B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- click through rate decline for Traditional organic results for queries with Google AI Overview (2025)
Traditional organic click-through rate (CTR) has dropped 61% for queries where a Google AI Overview appears.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
monicaisystems.com
Primary
Tier C
https://www.monicaisystems.com/learn/ai-visibility-metrics-for-growth ↗
Source Article
AI Visibility Metrics: Citation Share | Monic AI Systems
The short answer
How should a small business measure AI visibility and know whether it is improving?
Measure AI visibility with a fixed set of buyer-intent prompts run repeatedly across ChatGPT, Claude, Gemini and Perplexity, and track seven numbers over time: brand mention rate, citation rate, reco…
Original Research
monicaisystems.com
· Original study ↗
Methodology
Cited in Monic AI Systems article; original publisher of CTR decline data not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Traditional organic results for queries with Google AI Overview: 61% click through rate decline. Source: monicaisystems.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-drop-ai-overview
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<blockquote cite="https://lighthousedata.io/data/organic-ctr-drop-ai-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate decline for Traditional organic results for queries with Google AI Overview<br><small>Source: monicaisystems.com (2025) · <a href="https://lighthousedata.io/data/organic-ctr-drop-ai-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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