C Evidence Grade C Use with Hedging Dated

60%

60% -- click through rate for organic search results (2007)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2007 · SerpShake

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Attribution: SerpShake View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2007

Entity

organic search results

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

56/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

SerpShake Primary Tier B

https://www.serpshake.com/ppc/ ↗

Confidence: 72/100 Vintage: 2007 Channel: Deep Crawl

Source Article

Ppc

Why Do You Need ppc ? We are now living in the digital age. This means that people turn to their computers, tablets and smartphones to solve their problems. A decade or two ago, people would turn to their physical yellow pages directory or something similar if they were looking for a specific type o…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

SerpShake https://www.serpshake.com/digital-marketing-services-company-near-singapore/

2026-08-22

seroundtable.com https://www.seroundtable.com/

2026-08-16

forbes.com https://www.forbes.com/

2026-08-16

ppc.land https://ppc.land/

2026-08-16

Original Research

SerpShake · Original study ↗

Trend Over Time

Period	Value	Change
2007 (current)	60%
2020	19%	-68.3%

Segmentation

Industryseo RoleSEO Specialist Channelsearch

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

organic search results: 60% click through rate. Source: SerpShake (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-clicks-top-3

HTML Embed

<blockquote cite="https://lighthousedata.io/data/organic-clicks-top-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- click through rate for organic search results<br><small>Source: SerpShake (2007) · <a href="https://lighthousedata.io/data/organic-clicks-top-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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