B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8,000
8,000 -- new twitter followers for Oreo Twitter (2013)
Oreo gained 8,000 new Twitter followers following the 'Dunk in the Dark' Super Bowl tweet.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oreo / 360i
Primary
Tier B
https://popskullchicago.com/going-viral-is-not-a-strategy/ ↗
Source Article
Going Viral Is Not a Strategy. - Popskull
While we addressed going viral briefly in our social media strategy blog post a couple of months ago, the topic comes up a lot. So, we decided a deeper dive would be in order.
Going Viral is a Risky and Costly Strategy.
To be clear, this isn’t for content creators, personal brands, or solo professio…
Original Research
Oreo / 360i
· Original study ↗
Methodology
Follower gain attributed to the Super Bowl tweet period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oreo Twitter: 8,000 new twitter followers. Source: Oreo / 360i (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oreo-new-twitter-followers-2013
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<blockquote cite="https://lighthousedata.io/data/oreo-new-twitter-followers-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,000</strong> -- new twitter followers for Oreo Twitter<br><small>Source: Oreo / 360i (2013) · <a href="https://lighthousedata.io/data/oreo-new-twitter-followers-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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