B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4,000
4,000 -- new twitter followers for Dick's Sporting Goods holiday influencer campaign (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hollywood Branded / Speakr
Primary
Tier B
https://blog.hollywoodbranded.com/blog/an-insiders-guide-to-social-media-influencers ↗
Source Article
An Insider’s Guide to Social Media Influencers
An Insider’s Guide to Social Media Influencers
Quick Answer
Hollywood Branded provides an insider's guide for brand marketers to social media influencer marketing.
WHY SOCIAL MEDIA INFLUENCERS
Ever see a celebrity posting about their new favorite soda or showing off their bouncing curls with an Inst…
Original Research
Hollywood Branded / Speakr
· Original study ↗
Methodology
Single-campaign performance data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dick's Sporting Goods holiday influencer campaign: 4,000 new twitter followers. Source: Hollywood Branded / Speakr (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dicks-influencer-campaign-new-twitter-followers
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<blockquote cite="https://lighthousedata.io/data/dicks-influencer-campaign-new-twitter-followers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000</strong> -- new twitter followers for Dick's Sporting Goods holiday influencer campaign<br><small>Source: Hollywood Branded / Speakr (2016) · <a href="https://lighthousedata.io/data/dicks-influencer-campaign-new-twitter-followers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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