B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11.6%
11.6% -- conversion rate increase for Orange France (2026)
Orange France achieved an 11.6% increase in conversion rate for its AI-targeted promo code variation compared to the original version with no promo code.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.6%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (3)
Kameleoon
Primary
Tier B
https://www.kameleoon.com/customer/how-orange-delivers-the-right-offer-at-the-right-time-with-ai ↗
Source Article
How Orange delivers the right offer at the right time with AI
How Orange delivers the right offer at the right time with AI
Industry
Services
key features
AI Predictive Targeting
∞
Continuous improvement
60%
of visitors on mobile devices
23 million
visits per month
Orange France is the leading telecom provider in France, bringing together the Orange brand (23 …
Also cited by
ppc.land
https://ppc.land/
2026-08-22
designmodo.com
https://designmodo.com/
2026-08-22
Original Research
Kameleoon
· Original study ↗
Methodology
Increase vs. original (no promo code)
Methodology documented
Segmentation
IndustryTelecommunications
Company SizeEnterprise
RegionEMEA
Cite this stat
Plain Text
Orange France: 11.6% conversion rate increase. Source: Kameleoon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orange_ai_conversion_increase_original
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<blockquote cite="https://lighthousedata.io/data/orange_ai_conversion_increase_original" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.6%</strong> -- conversion rate increase for Orange France<br><small>Source: Kameleoon (2026) · <a href="https://lighthousedata.io/data/orange_ai_conversion_increase_original" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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