B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.91%
5.91% -- market share for Oracle Marketing Cloud (2026)
Oracle Marketing Cloud holds approximately 5.91% market share in the marketing automation market.
- Underlying data provider/tracker is not specified in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.91%
Unit
Percentage
Data Vintage
2026
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
makeautomation.co
Primary
Tier C
https://makeautomation.co/marketing-automation-tools-comparison/ ↗
Source Article
Best Marketing Automation Tools in 2026: Features, Pricing & Comparison | MakeAutomation
Best Marketing Automation Tools in 2026: Features, Pricing & Comparison
Picking the right marketing automation platform is a huge decision for any business. The choice often boils down to one fundamental question: do you want an all-in-one platform like HubSpot that keeps everything under one roof, …
Also cited by
decisionsadvisors.com
https://www.decisionsadvisors.com/ar/insights/south-korea-cellular-concrete-mark…
2026-09-25
Original Research
makeautomation.co
· Original study ↗
Methodology
Cited as current share of the marketing automation platform market in a comparison article; underlying tracker not named
Methodology documented
Segmentation
IndustryMarTech
RegionCO
RoleAll marketers
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Plain Text
Oracle Marketing Cloud: 5.91% market share. Source: makeautomation.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oracle-marketing-cloud-market-share
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<blockquote cite="https://lighthousedata.io/data/oracle-marketing-cloud-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.91%</strong> -- market share for Oracle Marketing Cloud<br><small>Source: makeautomation.co (2026) · <a href="https://lighthousedata.io/data/oracle-marketing-cloud-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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