B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- market share for global Out-of-Home advertising (2025)
Out-of-Home advertising has maintained a 5% share of the global advertising market over the past decade.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/ooh-the-only-medium-growing-amid-the-decline-of-traditional-media-2025 ↗
Source Article
OOH, the Only Medium Growing Amid the Decline of Traditional Media… Now Emerging as the Core of Modern Communication
BrandBrief sat down with Tom Goddard, President of the World Out of Home Organization (WOO), during his visit to Seoul to discuss the current state of the OOH market and its vast potential.
Tom Goddard, President of the World Out of Home Organization:
“Over the past decade, the New Media market has …
Original Research
World Out of Home Organization
· Original study ↗
Methodology
WOO leadership statement on decade-long share stability
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global Out-of-Home advertising: 5% market share. Source: World Out of Home Organization (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-share-global-ad-market
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-share-global-ad-market" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- market share for global Out-of-Home advertising<br><small>Source: World Out of Home Organization (2025) · <a href="https://lighthousedata.io/data/ooh-share-global-ad-market" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.