B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- online purchase rate for UK adults (2013)
According to the Office of National Statistics (ONS), 72% of adults bought goods or services online in 2013.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Office of National Statistics (ONS)
Primary
Tier B
https://www.primeone.global/ecommerce-seo-tips/ ↗
Source Article
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Original Research
Office of National Statistics (ONS)
· Original study ↗
Methodology
Cited from UK Office of National Statistics (ONS); official government statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK adults: 72% online purchase rate. Source: Office of National Statistics (ONS) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ons-online-purchasing-adults-2013
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<blockquote cite="https://lighthousedata.io/data/ons-online-purchasing-adults-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- online purchase rate for UK adults<br><small>Source: Office of National Statistics (ONS) (2013) · <a href="https://lighthousedata.io/data/ons-online-purchasing-adults-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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