B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
65%
65% -- online purchase rate for EU adults (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Eurostat
Primary
Tier A
https://bif.rs/nove-tehnologije-2/ ↗
Source Article
Nove tehnologije
Original Research
Eurostat
· Original study ↗
Methodology
Eurostat official statistics on e-commerce purchases by EU adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EU adults: 65% online purchase rate. Source: Eurostat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eu-adults-online-purchase-65-percent
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<blockquote cite="https://lighthousedata.io/data/eu-adults-online-purchase-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- online purchase rate for EU adults<br><small>Source: Eurostat (2025) · <a href="https://lighthousedata.io/data/eu-adults-online-purchase-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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