B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- online purchase rate for back-to-school shoppers (2021)
77% of back-to-school shoppers make purchases online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier C
https://bizrateinsights.com/in-the-news/ ↗
Source Article
Press Archive
Original Research
Bizrate Insights
· Original study ↗
Methodology
Press archive headline citing survey data; methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
back-to-school shoppers: 77% online purchase rate. Source: Bizrate Insights (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/back-to-school-shoppers-purchase-online-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/back-to-school-shoppers-purchase-online-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- online purchase rate for back-to-school shoppers<br><small>Source: Bizrate Insights (2021) · <a href="https://lighthousedata.io/data/back-to-school-shoppers-purchase-online-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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