B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- share of online shoppers reading reviews before purchase for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
andzen.co
Primary
Tier C
https://andzen.co/case-studies/sunnylife/ ↗
Source Article
How We Helped Sunnylife Improve End To End Customer Journey
Original Research
andzen.co
· Original study ↗
Methodology
Aggregate claim cited by agency (Andzen) in a client case study; original research source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 90% | |
| 2026 (current) | 95% | +5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 95% share of online shoppers reading reviews before purchase. Source: andzen.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-read-reviews-before-buying
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-shoppers-read-reviews-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of online shoppers reading reviews before purchase for online shoppers<br><small>Source: andzen.co (2026) · <a href="https://lighthousedata.io/data/online-shoppers-read-reviews-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.