B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of online shoppers reading reviews before purchase for online shoppers (2020)
90% of online shoppers read online reviews before deciding to purchase a product.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kaemingk
Primary
Tier C
https://www.findingdesign.co.uk/blog/3-ways-to-increase-sales-on-your-website ↗
Source Article
3 ways to boost your sales using your website | Finding Design
3 ways to boost your sales using your website
*Links in this blog post marked with an asterisk are affiliate links and if you go through them to make a purchase I may earn a commission. That being said, I only share about companies that I love and have helped me to grow my own business.
Have you lau…
Original Research
Kaemingk
· Original study ↗
Methodology
Cited study (Kaemingk, 2020) referenced in blog post
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 90% | |
| 2026 | 95% | +5.6% |
Segmentation
IndustryRetail
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 90% share of online shoppers reading reviews before purchase. Source: Kaemingk (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-read-reviews-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-shoppers-read-reviews-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of online shoppers reading reviews before purchase for online shoppers<br><small>Source: Kaemingk (2020) · <a href="https://lighthousedata.io/data/online-shoppers-read-reviews-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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