B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share of online shoppers preferring native language product info for online shoppers (2025)
76% of online shoppers prefer to buy products with information presented in their native language.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier C
https://granth.in/service/language/translation/ ↗
Source Article
Language Translation Services In India | Granth
Language Services
Translation
In a globalized world, it's essential to communicate effectively with customers and stakeholders in different languages.
Target Group
- Multinational Companies
- Marketing Agencies
- Content Creators
- Publishers
- Vernacular Content Platforms
What Translation Can Do
In…
Original Research
CSA Research
· Original study ↗
Methodology
Cited from CSA Research study on language preference; methodology not detailed on page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 76% | |
| 2025 (current) | 76% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 76% share of online shoppers preferring native language product info. Source: CSA Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-native-language-preference
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<blockquote cite="https://lighthousedata.io/data/online-shoppers-native-language-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of online shoppers preferring native language product info for online shoppers<br><small>Source: CSA Research (2025) · <a href="https://lighthousedata.io/data/online-shoppers-native-language-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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