B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- online retail share of global sales for global retail (2019)
Online retail sales are projected to account for more than 12% of global retail sales by 2019.
- projection
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.tayloegray.com/2016/02/connected-commerce-is-creating-buyers-without-borders/ ↗
Source Article
Connected Commerce Is Creating Buyers Without Borders - Tayloe/Gray
In fact, digital analytics firm eMarketer projects that online retail sales will more than double between 2015 and 2019 and account for more than 12% of global sales by 2019. Retail therapy is giving way to e-tail therapy.
To gain a better understanding of how consumers are navigating the connected …
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer projection cited by Nielsen
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 7.6% | |
| 2019 (current) | 12% | +57.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail: 12% online retail share of global sales. Source: eMarketer (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-retail-share-global-sales-2019
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<blockquote cite="https://lighthousedata.io/data/online-retail-share-global-sales-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- online retail share of global sales for global retail<br><small>Source: eMarketer (2019) · <a href="https://lighthousedata.io/data/online-retail-share-global-sales-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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