B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7.6%

7.6% -- online retail share of global sales for global retail (2016)

Name: Online Retail Share Of Global Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2016 · IATA

In 2016, online retail sales accounted for 7.6% of global retail sales.

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Attribution: IATA View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

7.6%

Unit

Percentage

Data Vintage

2016

Entity

global retail

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IATA Primary Tier B

https://deliveryonlineyaketsugu.blogspot.com/2017/06/online-delivery-qatar.html ↗

Confidence: 28/100 Vintage: 2016 Channel: Deep Crawl

Source Article

Online Delivery Qatar

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Original Research

IATA · Original study ↗

Methodology

IATA Cargo Strategy 2017 citing 2016 retail data

Methodology documented

Trend Over Time

Period	Value	Change
2016 (current)	7.6%
2019	12%	+57.9%

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel

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Plain Text

global retail: 7.6% online retail share of global sales. Source: IATA (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-retail-share-global-2016

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<blockquote cite="https://lighthousedata.io/data/online-retail-share-global-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.6%</strong> -- online retail share of global sales for global retail<br><small>Source: IATA (2016) · <a href="https://lighthousedata.io/data/online-retail-share-global-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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