B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- online purchase share for global technical consumer goods market (2021)
Online purchases accounted for an average of 34% of global technical consumer goods sales between January and October 2021.
- Excludes North America
- Based on ~70 countries in GfK retail panel
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
GfK
Primary
Tier A
https://nielseniq.com/global/kr/insights/report/2022/gfk-2021년-글로벌-%… ↗
Source Article
GfK “2021년 글로벌 기술 소비재 시장, 전년보다 17% 성장”
GfK “2021년 글로벌 기술 소비재 시장, 전년보다 17% 성장”
– 2021년 1~10월 매출 금액, 북미 제외 70여개 국가 대상(글로벌 GfK 패널 시장 기준)
– 수요는 정체였지만, 프리미엄화·공급망 이슈로 제품 가격 상승
– 기술 소비재 제품 온라인 구매 비중 사상 최고치… 2021년 평균 34% 기록
2022.1.12 – 글로벌 마켓 인텔리전스 기업 GfK가 전 세계 약 70개국의 판매 데이터를 분석한 결과, 가전제품 등을 포함한 글로벌 기술 소비재(Technical Consumer Goods) 시장이 2021년 17…
Original Research
GfK
· Original study ↗
Methodology
Average share of online purchases in total sales from January to October 2021.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global technical consumer goods market: 34% online purchase share. Source: GfK (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-purchase-share-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-purchase-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- online purchase share for global technical consumer goods market<br><small>Source: GfK (2021) · <a href="https://lighthousedata.io/data/online-purchase-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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