B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

15%

15% -- online purchase return rate for US online retail (2022)

2022  · National Retail Federation

The National Retail Federation reported in 2022 that over 15% of online purchases were returned.

  • Reported as 'over 15%'
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Attribution: National Retail Federation View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
US online retail
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Retail Federation Primary Tier B
https://therealfish.agency/the-big-shift-renewing-retail-in-the-age-of-hybrid-shopping/ ↗
Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl
Source Article
The Big Shift: Renewing Retail in the age of Hybrid Shopping - Fish Agency
We’re entering the next revolution of the retail industry – the adaptation of hybrid shopping. With the shift to on-line shopping, and the decline in bricks and mortar, retailers are not picking a channel; rather they are trying to service both. To maximize the bricks and mortar investments they wan…
Original Research
National Retail Federation · Original study ↗

National Retail Federation 2022 report, cited by Fish Agency

Methodology documented
Industrymarketing
Plain Text
US online retail: 15% online purchase return rate. Source: National Retail Federation (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-purchase-return-rate-2022
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<blockquote cite="https://lighthousedata.io/data/online-purchase-return-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- online purchase return rate for US online retail<br><small>Source: National Retail Federation (2022) · <a href="https://lighthousedata.io/data/online-purchase-return-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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