B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.8%
20.8% -- online purchase return rate for Online purchases (e-commerce) (2021)
In 2021, 20.8% of online purchases were returned.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.8%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
returnrabbit.com
Primary
Tier C
https://returnrabbit.com/white-paper-managing-the-inevitable/ ↗
Source Article
Managing the Inevitable White Paper - Return Rabbit
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Managing the Inevitable: Three Components of Effective Returns Management…
Original Research
returnrabbit.com
· Original study ↗
Methodology
Stated as an increase from 18.1% in 2020; original research publisher not cited on page (figures match NRF/Happy Returns 2021 e-commerce returns research).
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 18.1% | |
| 2021 (current) | 20.8% | +14.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online purchases (e-commerce): 20.8% online purchase return rate. Source: returnrabbit.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-purchase-return-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-purchase-return-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.8%</strong> -- online purchase return rate for Online purchases (e-commerce)<br><small>Source: returnrabbit.com (2021) · <a href="https://lighthousedata.io/data/online-purchase-return-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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