B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- share of online experiences beginning with search engine for online consumers (2025)
According to Search Engine Journal, 93% of online experiences begin with a search engine.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://www.inkrefuge.com/blog/article/why-seo-services-for-small-businesses-in-oc-drive-growth ↗
Source Article
Why SEO Services for Small Businesses in OC Drive Growth
Why SEO Services for Small Businesses in OC Drive Growth
Why Are SEO Services for Small Businesses OC So Impactful?
Search Engine Optimization (SEO) is the process that levels the playing field. Whether you operate in fashion, food, or consulting, the right SEO strategy would help your ideal custome…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Cited from Search Engine Journal; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 93% share of online experiences beginning with search engine. Source: Search Engine Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-experiences-begin-search-engine
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-experiences-begin-search-engine" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of online experiences beginning with search engine for online consumers<br><small>Source: Search Engine Journal (2025) · <a href="https://lighthousedata.io/data/online-experiences-begin-search-engine" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.