B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of online content that is video for global online content (2022 (forecast))
Studies show that by 2022, over 80% of online content will be video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022 (forecast)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
90degreedesign.com
Primary
Tier C
https://90degreedesign.com/10-facts-about-video-marketing/ ↗
Source Article
10 Facts About Video Marketing
What Makes Video Marketing Effective?
What marketing channels are most effective?
You probably won’t be surprised to learn that YouTube is the second most popular website in the world (after Google). You also probably won’t be surprised that Facebook is the third. So, when we tell you that YouTube a…
Original Research
90degreedesign.com
· Original study ↗
Methodology
Forecast cited without named original study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 90% | |
| 2022 (forecast) (current) | 80% | -11.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global online content: 80% share of online content that is video. Source: 90degreedesign.com (2022 (forecast)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-content-video-share-2022
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<blockquote cite="https://lighthousedata.io/data/online-content-video-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of online content that is video for global online content<br><small>Source: 90degreedesign.com (2022 (forecast)) · <a href="https://lighthousedata.io/data/online-content-video-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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