B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of online content that is video for online content consumption (2019)
About 80% of online content consumption is projected to be in the form of video
- Attributed vaguely to 'various experts' without citing a primary study or methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bacreative.com.au
Primary
Tier C
https://bacreative.com.au/2019-digital-marketing-trends/ ↗
Source Article
2019 Digital Marketing Trends
Original Research
bacreative.com.au
· Original study ↗
Methodology
Attributed to 'various experts' with no named study; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online content consumption: 80% share of online content that is video. Source: bacreative.com.au (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-content-video-share-2019
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<blockquote cite="https://lighthousedata.io/data/online-content-video-share-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of online content that is video for online content consumption<br><small>Source: bacreative.com.au (2019) · <a href="https://lighthousedata.io/data/online-content-video-share-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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