B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- online apparel return rate for Online apparel retail (2025)
Online apparel return rates run between 25% and 40%.
- Can reach higher in categories where sizing is unreliable
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KonverJ
Primary
Tier B
https://www.konverj.io/top-affiliate-marketing-tips-for-fashion-brands-and-retailers/ ↗
Source Article
Affiliate Marketing for Fashion and Retail Brands | KonverJ Agency
By KonverJ
Tips
Fashion runs affiliate differently from every other vertical, and the reason is returns.
Online apparel return rates run between 25% and 40%, and reach higher in categories where sizing is unreliable. Every other affiliate playbook assumes a sale is a sale. In fashion it is a provisi…
Original Research
KonverJ
· Original study ↗
Methodology
Range 25-40%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online apparel retail: 25% online apparel return rate. Source: KonverJ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-apparel-return-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-apparel-return-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- online apparel return rate for Online apparel retail<br><small>Source: KonverJ (2025) · <a href="https://lighthousedata.io/data/online-apparel-return-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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