B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- online apparel return rate for online apparel purchases (2018)
As many as 20% of online apparel purchases end up being returned or exchanged, according to Karen Noseff Aldridge, president of Rebel Athletic.
- As many as 20 percent
- Includes both returns and exchanges
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Rebel Athletic
Primary
Tier C
https://www.pymnts.com/news/retail/2018/ar-cart-abandonment-ecommerce/ ↗
Source Article
How AR Could Drive Confidence And Conversions With The Perfect Fit | PYMNTS.com
What do cheerleading and augmented reality (AR) have to do with each other? At first blush, it might appear not much. Like so many industries today, however, cheerleading is finding ways to go high-tech. In particular, the manufacturing and sale of cheerleading uniforms represents a very specific ni…
Original Research
Rebel Athletic
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
online apparel purchases: 20% online apparel return rate. Source: Rebel Athletic (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-apparel-fit-20-percent-returns
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<blockquote cite="https://lighthousedata.io/data/ar-apparel-fit-20-percent-returns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- online apparel return rate for online apparel purchases<br><small>Source: Rebel Athletic (2018) · <a href="https://lighthousedata.io/data/ar-apparel-fit-20-percent-returns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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