B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- annual growth rate for online advertising in Poland (Q2 2013)
Online advertising expenditure grew by 16% in Q2 2013 compared to Q2 2012 in Poland.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
Q2 2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
IAB Polska
Primary
Tier A
http://annamiotk.pl/reklama-internetowa-wciaz-na-plusie/ ↗
Source Article
Reklama internetowa wciąż na plusie - Anna Miotk
Wzrost wynosi 16%, porównując II kwartał 2013 i 2012.Tak wynika z badania IAB AdEx realizowanego przez PwC. Porównując z kolei półrocze do półrocza, wzrost wyniósł ponad 12%. Wartość reklamy online przekroczyła tym samym 1,2 miliarda zł w pierwszych sześciu miesiącach roku 2013.
Biorąc pod uwagę pod…
Original Research
IAB Polska
· Original study ↗
Methodology
IAB AdEx study conducted by PwC
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
online advertising in Poland: 16% annual growth rate. Source: IAB Polska (Q2 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-advertising-growth-2013
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<blockquote cite="https://lighthousedata.io/data/online-advertising-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- annual growth rate for online advertising in Poland<br><small>Source: IAB Polska (Q2 2013) · <a href="https://lighthousedata.io/data/online-advertising-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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