B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- annual growth rate for retail media sector (2026)
The retail media sector has seen an annual growth rate of around 23% since 2020.
- Described as around 23% annual growth since 2020
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
hellopartner.com
Primary
Tier A
https://hellopartner.com/henkel-bloo-taps-into-retail-media-with-wpp-media-partnership/ ↗
Source Article
Henkel Bloo Taps into Retail Media With WPP Media Partnership
Henkel has launched a retailer-led full-funnel commerce strategy for its Bloo toilet cleaning brand, in partnership with WPP Media.
The campaign implements a connected retail media system, using shopper data and closed-loop measurement and is aimed at activating consistent brand messaging from initi…
Also cited by
nonprofitpro.com
https://www.nonprofitpro.com/
2026-08-15
marketsandmarkets.com
https://www.marketsandmarkets.com/
2026-08-15
indexbox.io
https://www.indexbox.io/
2026-08-15
Original Research
hellopartner.com
· Original study ↗
Methodology
Growth rate since 2020
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
retail media sector: 23% annual growth rate. Source: hellopartner.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-annual-growth-23
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<blockquote cite="https://lighthousedata.io/data/retail-media-annual-growth-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- annual growth rate for retail media sector<br><small>Source: hellopartner.com (2026) · <a href="https://lighthousedata.io/data/retail-media-annual-growth-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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