B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- annual growth rate for global D2C ecommerce in CPG (2025)
Global direct-to-consumer (D2C) ecommerce in CPG is growing at an annual rate of 15%+ by 2025.
- Source states growth rate is 15%+
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
McKinsey
Primary
Tier A
https://www.board.com/blog/connecting-to-the-customer-next-era-of-planning-in-cpg ↗
Source Article
Connecting to the Customer: The Next Era of Planning in CPG
The Decision-Ready Supply Chain
Connecting to the Customer: The Next Era of Planning in CPG
Planning in CPG is no longer about accuracy alone, it’s about alignment, adaptability, and acting with confidence across every function.
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Original Research
McKinsey
· Original study ↗
Methodology
McKinsey’s State of the Consumer 2025
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global D2C ecommerce in CPG: 15% annual growth rate. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d2c-ecommerce-growth-rate
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<blockquote cite="https://lighthousedata.io/data/d2c-ecommerce-growth-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- annual growth rate for global D2C ecommerce in CPG<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/d2c-ecommerce-growth-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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