B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5
5 -- target roas for OneFriday (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
afaqs.com
Primary
Tier C
https://www.afaqs.com/amp/story/news/advertising/story-digital-bags-the-digital-growth-and-perfo… ↗
Source Article
Story Digital bags the digital growth and performance mandate for OneFriday
One Friday is a global kidswear brand.
Story Digital will now be in charge of one of India’s leading kidswear brands - OneFriday’s growth strategy formulation and will provide them with Conversion Rate Optimisation, Performance Advertising, and Influencer Marketing services.
Rohan Chawla, co-founder…
Original Research
afaqs.com
· Original study ↗
Methodology
Target set by Story Digital for OneFriday in the next 6 months.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OneFriday: 5 target roas. Source: afaqs.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onefriday-roas-goal
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<blockquote cite="https://lighthousedata.io/data/onefriday-roas-goal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- target roas for OneFriday<br><small>Source: afaqs.com (2026) · <a href="https://lighthousedata.io/data/onefriday-roas-goal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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