B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3x
3x -- target roas for ecommerce brands' Google Shopping campaigns (2025)
Top performing products in Google Shopping campaigns should meet a target ROAS of at least 3:1.
- Recommended threshold/criteria for top performing products rather than an empirical study finding
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Echelonn
Primary
Tier B
https://www.echelonn.io/post/google-shopping-campaigns-setup-guide-2025 ↗
Source Article
Echelonn - Google Shopping Campaigns Setup Guide 2025
Google Shopping Campaigns Setup Guide 2025
Google Shopping Campaigns Setup Guide 2025
Video Breakdown:
Introduction: Why Most Shopping Campaigns Struggle
Most ecommerce brands approach Google Shopping with a dangerous misconception: upload products and let Google figure out the rest. This "set it an…
Original Research
Echelonn
· Original study ↗
Methodology
Target ROAS for successful Google Shopping campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands' Google Shopping campaigns: 3x target roas. Source: Echelonn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-shopping-campaigns-target-roas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-shopping-campaigns-target-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- target roas for ecommerce brands' Google Shopping campaigns<br><small>Source: Echelonn (2025) · <a href="https://lighthousedata.io/data/google-shopping-campaigns-target-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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