B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- consumer purchase intent for US consumers / brands with in-person experiences (2024)
67% of US consumers report they are more likely to shop a brand online now and in the future if they have had just one positive in-person experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
550
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
Studio Butch
Primary
Tier A
https://www.studiobutch.com/insights-collection/digitally-native-migration ↗
Source Article
GOING TANGIBLE: DIGITALLY-NATIVE MIGRATION TO THE PHYSICAL FRONTIER — Experiential Creative Agency | Studio Butch
GOING TANGIBLE: DIGITALLY-NATIVE MIGRATION TO THE PHYSICAL FRONTIER
GOING TANGIBLE: DIGITALLY-NATIVE MIGRATION TO THE PHYSICAL FRONTIER
Retail brands have long focused on bridging physical to digital, but now's the time to flip the script.
Going on thirty years now since the advent of the dotcom boo…
Original Research
Studio Butch
· Original study ↗
Methodology
Studio Butch online survey, nation-wide representative US sample age 18+, margin of error 5%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers / brands with in-person experiences: 67% consumer purchase intent. Source: Studio Butch (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-positive-inperson-experience-loyalty
HTML Embed
<blockquote cite="https://lighthousedata.io/data/one-positive-inperson-experience-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer purchase intent for US consumers / brands with in-person experiences<br><small>Source: Studio Butch (2024) · <a href="https://lighthousedata.io/data/one-positive-inperson-experience-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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