B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- consumer purchase intent for American kids (2012)
48% of American kids asked for an iPad for Christmas in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mary Meeker / KPCB
Primary
Tier C
http://www.subsplash.com/blog/ ↗
Source Article
The Subsplash App Platform: Now on Windows Phone!
Original Research
Mary Meeker / KPCB
· Original study ↗
Methodology
Cited from Mary Meeker's Internet Trends presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American kids: 48% consumer purchase intent. Source: Mary Meeker / KPCB (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-kids-ipad-christmas-request-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-kids-ipad-christmas-request-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- consumer purchase intent for American kids<br><small>Source: Mary Meeker / KPCB (2012) · <a href="https://lighthousedata.io/data/us-kids-ipad-christmas-request-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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