B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- email engagement increase for Email marketing programs after implementing one-click unsubscribe (2025)
Implementing one-click unsubscribe leads to an average engagement increase of 13%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Digital Thrive
Primary
Tier C
https://digitalthriveai.com/en-us/resources/email-marketing/email-marketing-why-you-need-an-unsubscr… ↗
Source Article
Email Marketing Why You Need An Unsubscribe Strategy | Digital Thrive US
Most marketers fear the unsubscribe button. They see every opt-out as a failure, a rejection of their content, a shrinking of their precious list. But here's the counterintuitive truth that separates sophisticated email programs from amateur efforts: the easier you make it to unsubscribe, the strong…
Original Research
Digital Thrive
· Original study ↗
Methodology
Average engagement increase after implementing one-click unsubscribe, published in Digital Thrive's on-page infographic; underlying study not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing programs after implementing one-click unsubscribe: 13% email engagement increase. Source: Digital Thrive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-click-unsubscribe-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/one-click-unsubscribe-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- email engagement increase for Email marketing programs after implementing one-click unsubscribe<br><small>Source: Digital Thrive (2025) · <a href="https://lighthousedata.io/data/one-click-unsubscribe-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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