B Evidence Grade B Graded under review Safe to Cite Dated

30%

30% -- email engagement increase for brands using Schema markup in emails (2023)

Name: Email Engagement Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2023 · Google

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2023

Entity

brands using Schema markup in emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier C

https://smaily.com/schema-markup-for-email-marketing-a-guide-for-non-technical-marketers/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Wayback

Source Article

Schema Markup for Email Marketing (A Guide for Non-Technical Marketers)

As an email marketer, you’re always looking for better ways to engage your subscribers. And there are countless tricks and strategies you can leverage. But there’s one that maybe you haven’t considered yet: Using Schema markup. Although Schema markup is typically used to add structured data to websi…

Original Research

Google · Original study ↗

Methodology

Article attributes claim to Google: 'some brands have seen an increase of over 30% in email engagement from using Schema markup'; no time frame, baseline, or named Google report provided; article date inferred from archive collection date (Sep 2023)

Methodology documented

Segmentation

IndustryAll RoleAll marketers Channelemail

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Plain Text

brands using Schema markup in emails: 30% email engagement increase. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-engagement-lift-schema-markup

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-engagement-lift-schema-markup" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email engagement increase for brands using Schema markup in emails<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/email-engagement-lift-schema-markup" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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