B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8.3%
8.3% -- purchase increase rate for shopping platform with 1-click checkout (2025)
Rolling out 1-click checkout on a shopping platform increased purchases by 8.3% in the first three months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irrational Labs
Primary
Tier B
https://irrationallabs.com/blog/the-3b-framework-change-behavior/ ↗
Source Article
The 3B Framework: How to Design Products That Actually Change Behavior (#ei2025 Keynote Highlights) - Irrational Labs
Below are key takeaways from Lindsay Juarez’s keynote presentation at Experimentation Island 2025, where she shared how the Irrational Labs 3B Framework can transform product design.
“Would you take an apple?”
About 60% of people usually say yes when asked this hypothetical question. But what happen…
Original Research
Irrational Labs
· Original study ↗
Methodology
Case study cited in keynote; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shopping platform with 1-click checkout: 8.3% purchase increase rate. Source: Irrational Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-click-checkout-purchases-increase
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<blockquote cite="https://lighthousedata.io/data/one-click-checkout-purchases-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.3%</strong> -- purchase increase rate for shopping platform with 1-click checkout<br><small>Source: Irrational Labs (2025) · <a href="https://lighthousedata.io/data/one-click-checkout-purchases-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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