B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- purchase increase rate for Best Buy (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jared Spool (User Interface Engineering)
Primary
Tier C
https://www.20minutebooks.com/alchemy ↗
Source Article
Alchemy
Original Research
Jared Spool (User Interface Engineering)
· Original study ↗
Methodology
Case study of replacing a 'Register' button with a 'Continue' button allowing guest checkout; single-company UX case study, not aggregate industry data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Best Buy: 45% purchase increase rate. Source: Jared Spool (User Interface Engineering) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/best-buy-continue-button-purchase-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/best-buy-continue-button-purchase-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- purchase increase rate for Best Buy<br><small>Source: Jared Spool (User Interface Engineering) (2019) · <a href="https://lighthousedata.io/data/best-buy-continue-button-purchase-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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