B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- repeat purchase probability for ecommerce customers (sixth or seventh purchase) (2025)
By the sixth or seventh purchase, the probability of an ecommerce customer making another purchase climbs to 65-70% or higher according to Omniconvert research.
- Reported as a range: 65-70% or higher
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omniconvert
Primary
Tier C
https://retentionedge.co/p/getting-to-the-second-sale ↗
Source Article
Getting to the Second Sale
- The Retention Edge by MobiLoud
- Posts
- Getting to the Second Sale
Getting to the Second Sale
The Make or Break Moment for Ecommerce Brands
We can go deep into the weeds in terms of email, SMS, push marketing, loyalty programs, retargeting, and a hundred other subjects.
But really, retention ofte…
Original Research
Omniconvert
· Original study ↗
Methodology
Range of 65-70% (or higher) reported; midpoint 67.5 used. Cited from Omniconvert.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers (sixth or seventh purchase): 65% repeat purchase probability. Source: Omniconvert (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omniconvert-return-sixth-seventh-purchase
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<blockquote cite="https://lighthousedata.io/data/omniconvert-return-sixth-seventh-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- repeat purchase probability for ecommerce customers (sixth or seventh purchase)<br><small>Source: Omniconvert (2025) · <a href="https://lighthousedata.io/data/omniconvert-return-sixth-seventh-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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