B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
89%
89% -- client retention rate for enterprises with strong omnichannel strategies (2025)
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Study
Primary
Tier C
https://p-and-you.fr/blog/quest-ce-que-le-marketing-digital/ ↗
Source Article
Qu’est ce que le marketing digital?
Le marketing digital fait référence à la publicité diffusée via des canaux numériques tels que les moteurs de recherche, les sites Web, les médias sociaux, les e-mails et les applications mobiles. En utilisant ces canaux médiatiques en ligne, le marketing digital est la méthode par laquelle les entr…
Original Research
Study
· Original study ↗
Methodology
Source: Study
Methodology documented
Segmentation
Industrymarketing
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enterprises with strong omnichannel strategies: 89% client retention rate. Source: Study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel_client_retention_89
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<blockquote cite="https://lighthousedata.io/data/omnichannel_client_retention_89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- client retention rate for enterprises with strong omnichannel strategies<br><small>Source: Study (2025) · <a href="https://lighthousedata.io/data/omnichannel_client_retention_89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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